Cafes & Coffee Shops, Window on Technology Trends?
I was in my local Starbuck's this morning, blearly heading to the counter for my Venti Americano (roomy), when I noticed something. First, it was a shock that I noticed something before having my brain injected with espresso caffine. None the less, I noticed a change in the lap top computers spread on tables througout the store.
I live in a college town near a major university. This means the Starbuck's I frequent is filled with studious faces, especially at this time of mid-terms. So there were all the students, the future teachers, political leaders and corporate big wigs, gulping down mass quantities of espresso coffee, busily tapping out their notes and term papers on, mostly Macintosh computers.
I am a Macintosh user, and am as passionate about them as I am about my coffee. That's for another blog though. It does explain why I noticed, and have been noticing, this shift. There was a time, even within the last year, where I was pleased to see 1 out of 7-10 of theses coffee house hounds using a Macintosh. Lately the coffee shop technology trend has been shifting and I would regularly see 2-3 out of 7 lap tops bearing the familiar glowing white Apple Macintosh logo. It's been heartening for me. Then, this morning, there were 22 laptops (I started counting when I noticed the pond of glowing white Apple's had grown to a sea) and 14 of them were Macintosh. I must say it excites me.
But it also brings a question to my mind. Are America's coffee houses and Cafes a bastion for spotting technology trends? Had I been paying attention would I have seen the shift from cell phones and dedicated PDA's to the Blackberry just by looking at what was placed alongside the many cups of cappuccino, espresso and good ol fashion jo? Maybe if I was more informed in fashion I could see a shift from Gucci to, uh, whatever? I'll be watching the coffee shops, and the business news, to see if this shift in Macintosh use is a precurser to a shift in the larger market.
Tags:
starbucks table
coffee shop
cafe
Macintosh
Apple
laptop
Americano
I live in a college town near a major university. This means the Starbuck's I frequent is filled with studious faces, especially at this time of mid-terms. So there were all the students, the future teachers, political leaders and corporate big wigs, gulping down mass quantities of espresso coffee, busily tapping out their notes and term papers on, mostly Macintosh computers.
I am a Macintosh user, and am as passionate about them as I am about my coffee. That's for another blog though. It does explain why I noticed, and have been noticing, this shift. There was a time, even within the last year, where I was pleased to see 1 out of 7-10 of theses coffee house hounds using a Macintosh. Lately the coffee shop technology trend has been shifting and I would regularly see 2-3 out of 7 lap tops bearing the familiar glowing white Apple Macintosh logo. It's been heartening for me. Then, this morning, there were 22 laptops (I started counting when I noticed the pond of glowing white Apple's had grown to a sea) and 14 of them were Macintosh. I must say it excites me.
But it also brings a question to my mind. Are America's coffee houses and Cafes a bastion for spotting technology trends? Had I been paying attention would I have seen the shift from cell phones and dedicated PDA's to the Blackberry just by looking at what was placed alongside the many cups of cappuccino, espresso and good ol fashion jo? Maybe if I was more informed in fashion I could see a shift from Gucci to, uh, whatever? I'll be watching the coffee shops, and the business news, to see if this shift in Macintosh use is a precurser to a shift in the larger market.
Tags:
starbucks table
coffee shop
cafe
Macintosh
Apple
laptop
Americano

